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FOR BEAUTY & FRAGRANCE BRANDS, CREDIBILITY DEPENDS ON DELIVERING ON EVERY PROMISE
A shifted percentage. A lost nuance. A claim that quietly says something else.
In beauty and fragrance, these aren’t small errors. They change what your brand is promising.
Below are four real examples from published Dutch content, and how each one should have read.
WHAT SLIPS THROUGH
Four errors found in published Dutch beauty content, and how each one should have read.
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01
CLAIM ACCURACY
The French version claims 36% fewer wrinkles after four weeks of use. The Dutch version promises 36% more.
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02
MEANING & NUANCE
In English 'tugless' means removing make-up without pulling at the delicate eye area. 'Zonder poetsen' suggests something different: avoiding rubbing or scrubbing.
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03
TERMINOLOGY
The English 'wear' refers to the foundation’s staying power. In Dutch, 'draagbaar' means wearable or portable. The claim shifts from 24-hour performance to merely being wearable.
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04
INCONSISTENCY
The English version says the product 'immediately moisturizes skin'. In the Dutch version, it hydrates the lips instead. The claim no longer matches the product it describes.
SELECTED EXPERIENCE
Client names withheld for confidentiality.
US PRESTIGE BEAUTY BRAND
Pre-launch Dutch content review
Product pages and campaign copy reviewed against the English source for claims, terminology and tone.
Terminology aligned across 35 product pages before launch.
FRENCH LUXURY BEAUTY HOUSE
Dutch market quality review
Print, POS, packaging and launch materials checked against the French source.
26 claim discrepancies identified and corrected before print and launch.
US DERMOCOSMETICS BRAND
Ongoing Dutch quality support
Regular review of new and updated campaign and e-commerce content, maintaining consistent tone and terminology.
Ongoing collaboration since 2023. 60+ pages reviewed per year.
